Cultivating Architectural Opportunity
RED Turtle Consulting specializes in Pre-Design, where value is secured and risk is minimized. From private residences to commercial masterplans, establishing clear development logic before drawing the first line ensures your vision rests on a viable foundation.
Core Services
Site Strategy
Comprehensive zoning analysis, market research, programming logic, feasibility studies and entitlements.
RED Turtle Consulting partners with you to answer the question: “What can we do here?”
- Zoning Analysis: Conducting a comprehensive review of allowed setbacks, heights, uses, open areas, and any applicable exceptions or variances. This includes establishing an approximate schedule and budget for approvals.
- Market Research: Analyzing currently available uses and leases in the immediate neighborhood and surrounding region to identify community needs and inform counter-programming strategies.
- Programming Logic: Defining applicable uses, associated functional and service needs, solar orientation, views, and site access.
- Feasibility Studies: Synthesizing the zoning analysis, market research, and programming logic to shape the most viable development options that align with your vision.
- Entitlements: Utilizing the chosen feasibility option as a foundation to create a complete package for local planning and zoning approvals.
Master Planning
Bridging large-scale vision with practical implementation strategies.
RED Turtle Consulting partners with you to answer the question: “How can we do this?”
- Zoning Analysis: Ambitious, large-scale projects rarely fit neatly into existing zoning. They frequently require rezoning or drafting entirely new, project-specific regulations. Navigating this complex process includes integrating community outreach to ensure your vision gains public support and aligns with local needs.
- Case Studies: Large-scale developments carry high stakes. Analyzing the successes and failures of comparable landmark projects establishes proven precedents, mitigates risk, and informs a smarter design strategy.
- Phasing Logic: A successful masterplan must survive decades of market shifts. Building flexibility and strategic phasing directly into the program allows your development to adapt and remain viable over time.
- Masterplan Studies: Synthesizing zoning data, case study precedents, and phasing strategies generates the most viable development options. This ensures the final masterplan accommodates the community while protecting your long-term vision.
- Entitlements: Using the selected masterplan as a foundation, a custom regulatory framework is created. This establishes the new rules for building sizes, density, uses, open space, and parking. Securing this framework is the mandatory first step before any individual buildings can be designed or approved.
Private Residences
Unique residences that respond to their community, their region, and their site.
RED Turtle Consulting helps you answer the question: “Can we do this?”
- Zoning Analysis: Conducting a comprehensive review of allowed setbacks, heights, uses, open areas, and any applicable exceptions or variances. This includes establishing an approximate schedule and budget for local planning and zoning approvals.
- Programming Logic: Defining the spaces, functions, service needs, solar orientation, views, and most importantly, the "why" behind building a custom home.
- Conceptual Options: Synthesizing the zoning analysis and programming logic to shape the best layout options that align with your vision.
- Schematic Design: Utilizing the chosen conceptual option as the foundation to create a complete package for local planning and zoning approvals. This package also serves as the basis for requesting budgets and qualifications from local builders.
Who is RED Turtle Consulting
Founded in 2024 by Traci Golownia, RED Turtle Consulting was born out of 25 years of architectural experience and one universal truth: whether you are planning a single custom home or a massive commercial development, starting a project is exciting and filled with questions. RED Turtle Consulting is here to answer those questions.
Following a successful tenure as a Principal at the nationwide firm RSP Architects—delivering award-winning projects like Downtown Doral, Cocowalk, Grove Central, Pines City Center, and the Canopy by Hilton WPB—Traci pivoted to focus purely on the crucial phase where dreams meet reality (and zoning codes): pre-design. Think of her as your architectural guide and feasibility therapist.
Traci draws on her extensive background in hospitality design and placemaking. These disciplines taught her how to craft spaces people genuinely connect with and how to solve complex spatial puzzles with incredible efficiency. No matter the size of the project, she loves exploring the "what ifs" with you, uncovering the hidden value of your site, and ensuring you don't start drawing until the development logic is bulletproof.